Food is
Fashion.

Let’s be real—our obsession with food is nothing new. It’s not just inflation-induced sticker shock or the latest health craze; food has always been fashion.

From Chanel’s 2014 supermarket show to Moschino’s celery clutch, the humble grocery store aisle has become a high-fashion runway. What was once a mundane weekly chore is now a brag-worthy adventure, with TikTok feeds filled with carefully curated hauls, $19 Japanese strawberries, and viral $20 Hailey Bieber smoothies.

Enter Brilliant's Gourmet Grocer. Nestled in the sun-drenched heart of Miami, The Grocer is the city’s most exclusive (and completely fictional) supermarket. Here, everyday essentials are anything but basic.

Designed using Brilliant AI—
that’s Artisanal Intelligence.

This collection is thoughtfully crafted to spark joy, inspire conversation,
and celebrate the quirks of modern life.

Taste as a Service (TaaS). That’s Brilliant.

Food is
Fashion.

Let’s be real—our obsession with food is nothing new. It’s not just inflation-induced sticker shock or the latest health craze; food has always been fashion.